Why Should you get a certificate in Digital Marketing?
Digital Marketing seems to be in boom and so are the training institutes providing Digital Marketing Training. A lot of you might be really scratching your head as to what Digital Marketing is and why should you learn it.
What is Marketing
People, specially freshers and young graduates often confuse Sales with Marketing. This is the prime reason that young graduates refrain from joining marketing jobs. Sales is a subset of marketing. Philip Kotler defined marketing as four P’s
The job of marketing team starts with doing marketing research and figuring out what product or service can sell and would be in demand.
The place part helps in defining the target market area and the target customer.
This is a part where the marketing team works to define the price the product and service would be offered at. For example you have 4 Lakh cars in the market as well as cars that cost 4 crores. It is the job of the marketing team to define the price point according to the product and place.
The last part of the whole marketing game is to promote the product and service and reach out to maximum part of the target market. This might include PR work, newspaper articles, online content, hoardings, TV and Radio ads etc.
Marketing is the process of generating leads. Sales is the process of closing the leads and getting the money in.
What is Digital Marketing
Digital Marketing is the process of marketing a product/ service/ business using online channels.
The channels can be broadly classified as
2. Social Media like Facebook, Twitter, Instagram
3. PPC ads on Google Adwords
4. Email Marketing
5. Content and Inbound Marketing
Please remember Digital Marketing or for that matter marketing in general is not just about running advertisements. There is a lot more that goes into marketing.
Why is the world moving away from Traditional Marketing
As of the third quarter of 2017, Facebook had 2.07 billion monthly active users says a statistia report. There are more than 420 million mobile internet users in India.
Digital Marketing offers what other channels do not offer. Customer engagement and interaction. NO TV, Newspaper, Radio etc channel can provide the user engagement that online Digital marketing channels can offer.
- One can tag, share and like on social media
- You can create interactive and focused campaigns to target specific customers
Digital Marketing is also very cost effective. An ad on TV would cost you around 1 cr plus however you can reach the same audience size in a couple of lakhs using Facebook.
You can also segment and target niche audience with your promotions online.
What career options do I have
Digital marketing is a great and high paying career. Here are a few job roles in which you can get a job in
- SEO Analyst (Search Engine Optimization)
- SEM Lead (Google Adwords)
- Social Media Manager
- Content Writer
- Digital Marketeer
How much can I earn
Digital Marketing freshers can earn between 2 lakhs to 5 lakhs. Experienced candidates can look at 10-20 lakhs per annum.
Where can I learn Digital Marketing in Pune
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